Tax Dollars vs Ad Dollars

We all hear about how people don't want to pay taxes that will be wasted on stuff we don't want to pay for. How about buying products that pay for expensive houses, cars, exorbitant executive pay, etc.? I heard today that a thirty second spot during the next Super Bowl will cost $4,000,000. We pay for those ads when we buy the products. I'd rather see them increase pay for their employees than spend the money on advertising. Most of us would buy the products whether they advertise on the Super Bowl or not.

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Comments (3)

  1. gbakere

    Agreed Jim, but the only thing any business can be concerned with is their bottom line. Employee wages amounts to nothing more than “operating expense.” It’s part of the reason corporations should not have the same rights as people. A corporation can’t be concerned with people’s well being as there is no profit in it…at least nothing that conclusively shows up on the books. An executive’s job is to cut expenses and increase profits, whether by increasing sales, mark-up, or turnover of product, or by reducing power usage, supply costs, or employee costs. I suspect that any business that puts out a good Super Bowl commercial sees a spike in sales very soon after the game which will justify the expenditure. $4M may seem like a lot of money, but for businesses that can afford it, it’s a mere pittance that usually has positive, traceable results. It’s also often used to kick off a long-term ad campaign – something on the order of the AFLAC duck or the Geico gecko. It’s the largest media audience of the year, and has the potential to have a massive positive impact on sales. We may not like it, but it’s been proven to work. So, “to hell with employees, as they are just an operating expense. Let’s spend the money on advertising which will increase sales.” If you look at only what’s in black and white (which is the executive’s job), that is how you must perform.

    September 01, 2014
  2. deaconjim

    One thing that gets me is how some (mostly conservatives) complain about tax dollars going to social programs, but they don’t get it when others want to boycott a company for how they spend their money, such as giving to organizations that try to prevent same sex marriage, not wanting to provide health insurance that covers birth control or abortion, moving operations overseas to take advantage of what amounts to slave labor, paying CEO’s 400 times what their average worker makes, paying wages so low that many of their employees have to use the social programs conservsatives complain about, and on and on and on.

    September 02, 2014